NOT NOW Sleep Mask

For those proudly in control of their time


This extra soft, extra cozy, and extra plush sleep mask sends the message that you're busy resting. We're excited to launch this phrase in our first-ever eco-friendly lyocell fabric. It's breathable, flexible with a luxuriously smooth touch. Plus it has antibacterial properties to keep you feeling fresh!


You can sleep well knowing this mask doesn't damage your skin, or the environment.


  • Machine washable (hand washing is always best for long-lasting use!) 
  • Lyocell fabric; high-grade polyester filling
  • Individually sewn in Pennsylvania

Or get 2 and save on FREE SHIPPING!

The details

How it's made?

All masks are designed in Brooklyn and individually sewn in Pennsylvania. We believe extra care and attention to detail go a long way.

Steps to practicing self-care

First, perform your sleepy-time rituals. Next, tuck yourself in and congratulate yourself for a day well done. Last but not least, slip on your eye mask for an instant knock out.

Why it works

  • An extra layer of batting to make an extra plush pillow for your face. Our masks block even the brightest sun.
  • Each eye mask has a ruched, thick elastic strap that's kind to your hair and stays comfortably on your head.
  • Cotton that feels cool and fresh on your face.

Reviews + Ratings

"I sleep with it all the time and when I travel I HAVE to have it!"


  • Absorbs Light

    Filled with high grade polyester, our eye masks are plush thickness for maximum light absorbency.

    The Cozy Effect

    Eye masks for a deep slumber. Why? Each are made with high quality, breathable cotton, with a comfy headband to ensure it stays on at night.

    Thoughtfully Made

    Dreamed up in Brooklyn and hand sewn in Pennsylvania, our sleep masks are designed by women and made with your sleep in mind.