We are SO excited to launch our first line of socially impactful product - Tiny Houses Pillowcases! This colorful product line is part of our new #DREAMONIT Campaign. At face value, #DREAMONIT may just seem like incredibly punny and catchy hashtag ;) But in reality, that hashtag holds the stories of the many women and dreams that made this product and campaign possible!
It all started with a wink & our dream at 41 Winks to positively impact the homeless community in the United States through our business. First, we knew enough to know we didn't know enough. So, enter the female duo behind Of Course Global - a conscious innovation lab whose dream is to help businesses looking to make a social good impact. Then, we knew we needed a beautiful product so our customers would be excited to bring it home and #DREAMONIT. Enter designer Nisha Btesh, whose dream is to create beautiful product and share her unique and hand-made process. Finally, we knew exactly what community we wanted to benefit. Enter NYC Rescue Mission and the many woman who call The Mission their home.
These dreams are endless.
With each set of Tiny Houses Pillowcases sold, the Dream Girls of 41 Winks will donate a blanket and decorative pillow to the women graduating from NYC Rescue Mission and moving into their own home. A housewarming gift for the women to take home and #DREAMONIT!